The workshops are intended for local and national editors, as well as for press officers of historical cities, in particular, those represented at the Congress. Thanks to a dedicated workshop format previously implemented in Quebec (Canada, 2005), Luxembourg (2007), Quito (Ecuador, 2009), Sintra (Portugal, 2011), Oaxaca (Mexico, 2013), Arequipa (Peru, 2015) and Gyeongju (South Korea, 2017), journalists will have the opportunity to expand their knowledge in the scope of cultural heritage, exchange ideas, and, together with experts, contribute to developing long-term recommendations for both protecting and making cultural heritage more popular and accessible. Among others, the workshop participants will take up such issues as: the key challenges of contemporary heritage (as understood today); the methods and tools used in today’s global cultural heritage communication, as well as the defining characteristics of the CEE region in the global context.
The workshop program also aims at broadening journalists’ knowledge about UNESCO, OWHC, culture and Krakow’s historic landmarks. The goal is to help raise heritage awareness in general as well as among specific target groups; also, to develop creative ideas for educational initiatives linked to cultural heritage. Thanks to such efforts, cultural heritage will become more understandable, accessible and popular among much broader audiences. Improved communication and closer cooperation with the media are also listed as projected outcomes.
As part of the workshops, a dedicated lecture will be delivered by Professor Jacek Purchla, an art historian, an expert in the field of cultural heritage and history of cities, and the founder of the International Cultural Centre in Krakow.
For more information, contact:
Mr. Łukasz Cioch
m: +48 531 771 443
Professor Charles Moumouni
m: +1 (418) 570-2083